January 16, 2015

Google Ad Grants Success Stories

Google Ad Grants empower nonprofit organisations in India through $10,000 per month in in-kind AdWords advertising, to promote their missions and initiatives on Google.com.

Recently, SOS Children’s Villages and Make a Difference, spoke with the Ad Grants team about how the programme has impacted their organisations. Learn how SOS Children’s Villages uses Ad Grants to drive donations and how MAD uses AdWords data to strategically grow their fundraising chapters internationally. You can also read other success stories on the Ad Grants website here.

If your organisation is interested in leveraging this free programme you can find more details on eligibility here: http://www.google.co.in/intl/en/grants/eligibility.html. If your organisation meets the eligibility guidelines we encourage you to apply to join the programme today!

Posted by Janelle Kuhlman, Google Ad Grants Team

January 15, 2015

Improving Navigation on Google Maps for mobile in India, with new lane guidance

Have you ever had to switch lanes at the last minute to make your exit, or while uncomfortably close to a flyover? Starting today, commuters in India can avoid these everyday hiccups with the new lane guidance feature on Google Maps for Android and iOS.

With the Google Maps app for iOS and Android, people will now be able to see and hear voice-guided instructions signaling which lane they should stay in or move to while in Navigation mode. This new Navigation feature within Google Maps for mobile will be available for major roads across 20 Indian cities: Ahmedabad, Bangalore, Bhopal, Chandigarh, Chennai, Coimbatore, Delhi, Hyderabad, Indore, Jaipur, Kolkata, Lucknow, Mumbai, Mysore, Nagpur, Pune, Surat, Thiruvananthapuram, Vadodara and Visakhapatnam and on major expressways including the Mumbai-Pune expressway.

Let’s say you’re commuting to Noida via the the Delhi Noida Direct Flyway or taking the Western Expressway to get to Mumbai Airport. Using Navigation on Google Maps for Mobile, you can get turn-by-turn voice guidance on how to get there as quickly as possible. Now, as you approach any upcoming maneuvers, the new lane guidance feature will also display and provide voice-guided instructions highlighting the recommended lane you should be on to get to your destination.


To make this information more useful, we’d like to make it available to you in as many languages as possible. Starting today, you can enjoy the turn-by-turn, voice-guided instructions in English as well as Hindi. If you’d like to hear the instructions in Hindi, simply enable it as your preferred language. On Android, simply select the Hindi option within the “Language and input” menu found in your phone’s Settings menu. In addition to the English and Hindi, you can also opt into the English (India) language preference on your Android phones to hear the voice-guided instructions spoken back to you in English in the Indian accent.

Our goal is to continue making Google Maps for mobile into a handy travel companion for your daily commutes and trips around India, and we hope the new lane guidance will help make your road travels easier to navigate. To learn more about lane guidance availability, click here.

Posted by The Google Maps Team

January 13, 2015

Google makes it faster and easier to search for flights in India

If you love to travel and shop around for great deals, Flight Search can offer inspiration and help you find the best flights available. Now, you can search directly for flights within Google or access google.co.in/flights to quickly find, compare and book flights from your mobile device, tablet or desktop.

Let’s say you live in Chennai and are planning a Republic Day weekend getaway. When you access Flight Search, you’ll immediately see the price and duration of flights to several popular destinations you might like to visit — based on your preferences and previous searches. If you set your dates and tap to expand the map, you’ll instantly see live prices for destinations around the world. A long weekend in Singapore sounds nice.

When you click on the departure date field, you’ll see a calendar with the lowest fares for the route highlighted for each day. You can also use the lowest fares graph below the calendar to see how prices may fluctuate based on the season, holidays or other events. Scrolling through a couple of months quickly shows you when it’s a great time to fly.   

Once you select your departure and return dates, you’ll be presented with a list of ‘Best flights’, which represents the best tradeoff between convenience and price. You can always view other flights by scrolling through the summary list or selecting, “Show longer or more expensive flights”.

FS India blog post Image 2 Jan 2015.png

You can easily select your outbound and return flights — and book your flights by clicking on one of the blue partner book buttons.

FS India blog post Image 3 Jan 2015.png

Whether you know where you want to go or you’re open to inspiration, we make it easy for you to explore travel options and figure out the best time to travel. When you’re ready, quickly find, compare and book the flight that works best for you. We hope you’ll enjoy planning your next domestic or international trip with Flight Search!

Posted by Venkat Chandramoleshwar, Partnerships Manager, Travel

December 19, 2014

A Year in Search: The Moments that Defined 2014 in India

Every year, we reflect on the moments that made us laugh, smile from ear to ear, or kept us gripped to our screens in our annual Year in Search. It was a year that witnessed one of the biggest elections unfold, death of a beloved comedian, the mysterious vanishing of a plane and a terrifying disease. We were captivated by sporting events, and had our fun with birds, a bucket of ice, and a frozen princess.  

Watch our video to rediscover the events, people and topics that defined 2014:

Elections 2014 captivates India
More than 500 million people voted in India’s Election, making it the largest ever in the world. Increased interest was clearly reflected in the trending search results. Search Queries regarding candidates, parties and issues dominated Elections 2014 searches. Prime Minister Narendra Modi was also the most searched politician and was ahead of top Bollywood stars such as Salman Khan and Shah Rukh Khan . 

Indians love their entertainment
IPL 2014 and Bollywood movies consisted of the top 10 trending searches in India. There is no doubt that Indians love cricket and movies, reflected clearly in their search queries.. Not only was Sunny Leone the most searched personality, but her movie - Ragini MMS 2 - became the top trending movie of the year. Salman Khan dominated the most searched actors’ list while both his movies Kick and Jai Ho were among the top trending movies searched. 

All the world’s a stage
Nothing brings people closer like sports, and 2014 was witness to one of the biggest athletic events. The World Cup in Brazil had its fair share of unforgettable moments and had everyone glued to their TVs and mobile devices all summer. From Luis Suarez’s bite heard around the world, to Tim Howard's superman performance vs. Belgium, to Germany’s incredible run to their fourth title, the competition certainly lived up to its reputation and topped the charts.

While sports brought people together, so did a good cause. This year, awareness for Amyotrophic Lateral Sclerosis, better known as ALS or Lou Gehrig’s Disease, reached an all-time high around the world due to the viral ALS Ice Bucket Challenge. As celebrities and everyday people alike braved a bucket of ice cold water for a cause, donations to help find a cure for the illness hit almost $100 million.

Here’s the full list of our top 10 global trending searches:

You can find more on these top searches and more at google.com/2014

Explore the stories from the year, one chapter at a time
On our Year in Search site you can take an in-depth look at the stories that made 2014 unforgettable. From the rise of the selfie, to understanding if we search for “how” more than “why,” each chapter shares a glimpse into the people and events that drove this year forward.

We've also made it easier to find the trending topics of the year directly from Google Search. For the first time, a simple search for [google 2014] will give you a peek at what made the top trending lists from around the world. And you can follow more insights from the year with #YearInSearch. So take a moment to appreciate what this year had to offer. It’ll be 2015 before you know it.

Posted by +Amit Singhal, Senior Vice President, Search

December 15, 2014

Google introduces Hindi ads on its Display Network.

As a part of Google’s ongoing efforts to support more languages around the world, we’re glad to announce that AdWords now supports Hindi ads across the Google Display Network. Starting today, you’ll be able to advertise to India’s booming online population in the most widely spoken local language - Hindi.

Why Hindi:
With over 500 million speakers around the world, a wealth of quality Hindi content is available on the Web.  We’re excited to launch support for Hindi, which will enable global advertisers to connect with one of India’s fastest growing online audiences.

What does this mean:
AdWords advertisers can now build campaigns reaching Hindi language sites on the Google Display Network using text, image, rich media, and video display ad formats.

How do I get started:
  1. Can’t wait to start reaching out to Hindi-speaking consumers? Get a refresher on how to create an AdWords campaign and specifically how to target the Google Display Network.
  2. Interested in showing your ads only on Hindi language sites? Learn more about how language targeting works.

Posted by Emanuele Brandi, Product Sales Lead and Dushyant Khare, Head of Partner Business Solutions - India & Southeast Asia

December 12, 2014

Helping Indian web publishers say नमस्ते

[Cross posted from the Official Asia Pacific Blog]

Among 1.3 billion Indians, only about 10% speak and read English fluently, and most of them are already online. What about the remaining 90% of Indians who only read, or prefer, Indic-language content? 

There’s a lot that can be done to meet the needs of the millions of Indian-language speakers who are yet to come online. By forming the Indian Language Internet Alliance with partners from the tech and publishing industries, we hope to help Indic web publishers and content creators make more Indian-language content available and accessible on the Internet.

There are plenty of ways to get involved in making the web a more relevant resource for Indian-language speakers:

  • One of the biggest obstacles to the discoverability of Indic content on the web is the use of non-standard, non-Unicode fonts. Non-standard fonts prevent users from being able to read them on a variety of web browsers and devices. To help address this problem, we’ve developed a set of unicode Hindi fonts that are free for anyone to use.

  • To further aid with discoverability of content, webmasters, publishers and bloggers who write in Hindi and other Indic languages can enrol in seminars and participate in Hangouts to learn tips about improving how content is found. Check out the Google India Webmaster community page for details.
  • With the number of Indians accessing the Internet via a mobile device expected to grow exponentially, it’s crucial to get the mobile experience right. If you’re a webmaster, there are some simple steps you can take to optimize and make your site more mobile-friendly.

Posted by Syed Malik MairajWebmaster Relations Specialist, Product Quality Operations, Google India

December 11, 2014

YOUTUBE IN REWIND: What you were watching in 2014

It’s that time of year again to pause, rewind and remember the videos, the entertainers, and the moments that captivated you in 2014.

While Comedy nights with Kapil took the top slot, it’s the independent video creators like TheViralFever and AIB, who took YouTube by storm this year in India. They got netizens hooked onto YouTube watching spoof parodies of leading politicians and news anchor. AIB’s Genius of the year video featuring Alia Bhatt showed us that bollywood does have a sense of humour, this hilarious video took the second spot. The seatbelt crew video with a social message on road safety went viral and got the 7th spot in the top ten trending video of the year.

On the music front, India crooned to Baby Doll from Ragini MMS2 followed by Yo Yo Honey Singh's Char Botal Vodka song from the same movie. From international artists, Shakira’s La la la song also reached the top 10 music video in India.

Check out the YouTube Rewind channel to explore the trending videos of the year and popular channels in India.

India: Top Trending YouTube Videos (non-music)

Global: Top Trending YouTube Videos (non-music)

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